On January 11, 2023, Bharath Kumar, a 19-year-old Ajith supporter, climbed onto the roof of a truck as it passed the Rohini Cinema Complex in Koyembedu, Chennai. He injured his spinal cord when, while dancing to celebrate the first-day-first-show of his idol Thunivu’s Pongal release, he lost his balance and fell off the car. Bharath was injured and taken to a private hospital right away, but he passed away there.

On April 24, 2020, a Rajinikanth supporter in Villupuram got into a fight with a Vijay supporter over who had contributed more to the coronavirus.

Things became so bad that the Rajinikanth fan pushed the Vijay fan, killing him in the process.

Three Pawan Kalyan devotees decided to commemorate their hero, affectionately known as Powerstar, on September 2, 2020.

Six supporters of the actor-politician attempted to erect a large banner as part of the festivities, but they accidentally touched a live electric line.

While the other spectators were injured, three fans were shocked to death.

Such awful tales may be found online, and there are a tonne of them. “This will result in that. The famous Tamil author Charu Nivedita, who is renowned for his unrelenting criticism of Tamil cinema and culture, claims that there is no other option.

For decades, Charu has written on the horrifying fandom in Tamil cinema, and he claims that the existential gap is the primary driving force behind this culture.

“Humans are restless and require a way to ‘let out. I found that books satisfied my needs.

It is film for our culture. The young people need a grip on life, and sadly, they cling more tightly to movies than anything else, he claims.

But according to Charu, a cultural critic, things have gotten worse over time.

“The level of entertainment has drastically decreased. In those days, when I was a young adult, we had journals, Kalki (a publication renowned for its novels like Ponniyin Selvan), and a few more outlets.

The reel-making generation is now in charge, and our dances and songs are all about movies.

Because we don’t know anything else, even if there are cultural events in schools, you will still see youngsters dancing to solely movie music,” he continues.

It is all because of the youth’s lack of concentration and guidance, according to Dr. Mini Rao, a clinical psychologist with ten years of expertise in Chennai.

“Following a celebrity or actress and keeping track of every little aspect of their life, from where they go on vacation to what they wear, is pathological voyeurism.

All of this is a result of young people’s constant desire for a role model. Sadly, they picked the incorrect ones in the end.

Some people could find acting to be a good fit, but actors shouldn’t act ridiculously, such as dancing on top of a truck. It simply implies they require direction in order to focus the energy in a positive direction.

It is caused psychologically by the distance between parents and children. Parents and children don’t talk to one other enough, and they have lost some of their strictness toward children through the years.

There is emotional blackmailing going on, and there is dread of the kids doing something bad. These are my patient-based observations.

According to director CS Amudha, who mocked stardom in his debut film Tamizh Padam, social media is another factor in such irrational fandom. “Fandom used to be a personal activity.

You would hang posters in your room and do such things. Social media has helped create a sense of community. There is a sense of us versus.

them because millions of people are seeing the same stuff at once. Such fandom has also always existed. The only difference today is that it may be amplified and mobilised thanks to social media.

For instance, if a famous person tweets, “I’m heading to this establishment to have tea,” thousands of people may gather there. Before, that was impossible.

Additionally, having your own motivation for becoming a devoted or even fanatical admirer of someone.

Every time a major movie comes out, there are videos of theatregoers making impassioned and theatrical declarations, which quickly become popular on social media.

Even though internet users frequently post these movies as “cringe” content, the notion is that “any publicity is good PR.”

According to Amudhan, even the stars cannot provide a solution to such a threat. Both Vijay and Ajith have publicly urged supporters to refrain from extreme behaviour during celebrations.

However, I don’t believe supporters care about that. I believe that at some point, the actor genuinely loses significance. The fandom’s focus becomes irrelevant.

It simply concerns arguments you might have over box office receipts, premieres, and other matters. They only use the stars as a pretext to engage in combat.

In fact, the director claims that celebrities speaking out about the matter can be counterproductive because such devoted emphasis from celebrities can encourage fans to strive to imitate the victims of such incidents.

“Say a famous person goes to mourn a death. Observing the attention, one fan might decide, “Hey, look Ajith will come and talk about my death,” and then do something on purpose.

A star must therefore consider each of these factors. The star will then bear full responsibility, correct?

Theater owners, the government, and celebrities working together to say things like, “Let’s not have these troublesome shows, for example,” is the only way to find a solution.

Dr. Mini Rao, on the other hand, asserts that only an individual can bring about change. “I’d suggest that acts of kindness start at home. Many parents are Bigg Boss and TV serial maniacs.

After seeing how their children behave, they continue to support actors and movies. Parents must lead by example.

The family of Bharath Kumar received a donation of Rs 1 lakh from philanthropist ENS Sekar on January 18. To date, this is the family’s only known source of support.

According to film industry observers, Ajith Kumar’s Thunivu has made more over Rs 200 crore. Ajith was sighted in Chennai airport a few days after the film’s debut. He reportedly took a vacation to an unnamed place.


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