Recent Foods Sees Rising Demand in Delhi NCR as Consumers Shift Toward Safer, Trusted Sweets and Namkeen Brands

New Delhi / Bhiwani, Haryana – [Date]: Ganpati Dairy Products Private Limited, known for its Recent – The Real Taste brand, is reporting a noticeable increase in demand across Delhi and the wider NCR region, driven largely by customers who are becoming more selective about where their sweets and namkeen come from. Retailers in Delhi NCR say that buyers today often look beyond price and prefer brands that feel safe, consistent and dependable.

For Recent Foods, this shift has worked in its favor. The company has been manufacturing sweets, namkeen, bakery and dairy products at its ISO 22000:2018 certified facility in Bhiwani, Haryana, where the focus has remained on hygiene and clean processing. Staff members say that one of the reasons the brand is gaining attention in Delhi is simply that people want packaged food they can trust, especially during busy festival months or when buying in bulk.

“We have customers in Delhi who tell us they stopped experimenting with new brands because they just want something steady,” said CMD Ajay Kumar. “That puts a big responsibility on us, and we make sure every batch is checked properly before it goes out. Delhi NCR is demanding, and we can’t afford to take shortcuts.”

The company’s product range, from rasgulla and gulab jamun to aloo bhujia, cookies and dairy items, has seen steady growth in stores across Noida, Gurgaon, Faridabad and Ghaziabad. Shop owners in these areas say Recent Foods has become one of the more dependable sweets and namkeen options in Delhi NCR, especially for customers who prefer packaged items over loose, unbranded sweets.

According to CEO Amarjeet Singh, what has helped the company the most is consistency.
“Retailers appreciate when a product tastes the same every time. We’ve kept our recipes stable, and we avoid unnecessary changes. In markets like Delhi NCR, this matters a lot. People already know what they like, and they stick with it.”

The brand has also become more visible after participating in industry events, including the 8th World Mithai-Namkeen Convention and INDUSFOOD 2026, where several buyers from Delhi NCR expressed interest in long-term partnerships. Those familiar with the market say that Delhi’s food segment is competitive, but there is space for companies that can maintain quality at scale, something Recent Foods has been working toward since 2016.

Retail distributors in Delhi NCR describe the brand’s growth as “steady, not flashy,” pointing out that Recent Foods has built its presence without aggressive advertising. Much of its expansion, they say, is coming from word of mouth, particularly among customers searching for the best and safest sweets and namkeen options in Delhi NCR.

Businesses or distributors interested in stocking the brand can reach the company through www.recentfoods.com