Anatta Celebrates 20 Years of Transforming Lives Through Luxurious, Voluntary, Non-Medical Rehabilitation

Mumbai, India, June 9, 2025 — Anatta is proud to mark 20 years of helping individuals rediscover themselves through a unique, non-medical approach to rehabilitation. Over the past two decades, Anatta has supported hundreds of people on their journey to recovery, offering not just freedom from substance use, but emotional clarity, renewed purpose, and lasting personal transformation.

At Anatta, healing begins by choice. The process is entirely voluntary, rooted in mutual trust between the client and the care team. There is no use of medication other than for detoxification, no institutional routines, and no group therapy. Instead, clients are welcomed into a private, luxurious space where the focus is placed entirely on them. Every experience is tailored to the individual, ensuring complete confidentiality and personalized support. The model is built to address not only the visible challenges of addiction, but also the deeper emotional and psychological patterns that often remain unspoken.

Mahesh Hiranandani, co-founder and transformational coach at Anatta, knows this journey intimately. His own struggle with alcohol dependency began in his early twenties, wherein, while running a pub, casual drinking gradually turned into daily binge consumption. For years, he justified the habit, until it began to consume his life. In 2002, he took the courageous step to enter rehab, and it was during that time that he began to confront the emotional pain, fears, and unresolved resentments that had been exacerbated by and fuelled his drinking.

His recent TEDx talk at Kirori Mal College, New Delhi, titled A Journey Beyond Alcohol Addiction, offers a raw and inspiring account of that experience. Mahesh speaks openly about the challenges of recovery, the fears of living without alcohol, and the transformation that followed. He explains that true healing did not come from simply giving up alcohol, but from learning to face life fully, without numbing or escape. His message is one of resilience and hope — that no matter how far someone has gone into addiction, there is always a path back to self.

The talk is available to watch here: https://www.youtube.com/watch?v=mdZjy7-xZzY

Anatta’s approach is especially suited to high-profile individuals who require discretion, privacy, and a space free from judgment. Over the years, entrepreneurs, artistes, business leaders, and public personalities have come to Anatta seeking not just recovery, but renewal. Family therapy [ co-dependency therapy] is an integral part of the therapeutic process wherein, relationships frayed by addiction are repaired and bridged. Focusing on co-dependency, emotional health, and introspective therapy, the team at Anatta helps clients create sustainable, deeply rooted change that continues long after their time at the centre ends due to the strong follow up that evolves and is bespoke to the client.

Today, as Anatta celebrates 20 years of impact, it continues to stand as a space of quiet strength and transformation. Every client who walks through its doors is met with respect, empathy, compassion and the unwavering belief that a fulfilled, meaningful life is not only possible, but fully within reach.

For more information, visit www.anatta.in

For enquiries, please contact:
 Dr. Sujatha Nair
 Director, Physician & Counsellor at Anatta
 dr.sujatha@anatta.in
 +91 98203 30439