The movie “Selfie” starring Akshay Kumar and Emraan Hashmi failed the first Monday test by continuing to struggle at the box office on Day 4.

Akshay Kumar

The last week’s film Selfiee, co-produced by Karan Johar’s Dharma Productions and starring actors Akshay Kumar and Emraan Hashmi, has flopped horribly at the box office. On Friday, it had a “disastrous” collection debut, and even over the weekend, it struggled to pick up the pace. The movie only brought in Rs 1.6 crore on its opening Monday, significantly hurting its box office performance.

The industry monitor Sacnilk reported that Selfiee had a 9.39% occupancy rate. The movie made about Rs 11.9 cr in total revenue in its first four days. After 2022’s Ram Setu, Raksha Bandhan, Samrat Prithviraj, and Bachchhan Paandey, this is Akshay’s fifth consecutive failure. Nonetheless, Selfiee is his worst-performing movie at the box office in the past ten years (excluding BellBottom, which released during the pandemic).

On their fourth day in theatres, even his last four duds did better than Selfiee. On the fourth day of release, Ram Setu made Rs 5.92 Cr, Raksha Bandhan made Rs 7.05 Cr, Samrat Prithviraj made Rs 5 Cr, and Bachhchan Paandey made Rs 3.37 Cr. Even Kartik Aaryan’s Shehzada, which has struggled at the box office, performed marginally better than Selfiee on its opening day, bringing in Rs 1.82 crore.

The loss of Selfiee comes at a time when experts in the Hindi cinema business had high hopes for the industry to regain its former glory following the record-breaking success of Shah Rukh Khan’s Pathaan. The spy thriller’s overall gross in India has reached Rs 525 cr.

Akshay is aware that his audience has changed and that he must adapt as well. Despite the fact that he has had back-to-back failures before, Akshay accepts responsibility for the failure of his films. When asked about his recent failures in an interview with Aaj Tak, Akshay responded, “This is not occurring with me for the first time. I’ve experienced 16 straight failures at a period in my profession. There was a moment when eight of my pictures in a row were failures. I’ve now had three or four films in a row that weren’t successful. You are to blame if a movie doesn’t work.

You must disassemble yourself because the audience has changed, and you must also change. The audiences demand that you start over because they want to see something different.

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