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Sejal News Network > News > Brand Post > Desh Ka Indhan’ Promises Cheaper, Cleaner Cooking Amid LPG Crisis
Brand Post

Desh Ka Indhan’ Promises Cheaper, Cleaner Cooking Amid LPG Crisis

Shubham Pancheshwar
Last updated: March 22, 2026 9:22 pm
Shubham Pancheshwar
Published: March 22, 2026
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Mumbai, Maharashtra: In response to ongoing concerns over irregular LPG cylinder supply, SSK Bharat has introduced an alternative cooking solution named “Desh Ka Indhan”, positioning it as a modern, cost-effective, and eco-friendly substitute for traditional kitchen gas.

The product was launched in Malad East, Mumbai, on the occasion of the Hindu New Year and Gudi Padwa. According to the company, the innovation is an advanced biofuel-based cooking coal and system designed to deliver performance comparable to LPG while reducing dependency on conventional fuel sources.

SSK Bharat claims that the system offers a controlled and efficient flame similar to gas burners, while eliminating smoke and ash, making it suitable for both commercial and household use. The company also highlighted its environmental benefits, stating that the product is aligned with efforts toward reducing carbon emissions and promoting sustainable energy alternatives.

The solution is being targeted at a wide range of users, including hotel and restaurant operators, dhaba and street food vendors, catering businesses, and organizers of large social and religious events. It is also being promoted as a viable option for regular household kitchens.

Recent disruptions in LPG supply across Mumbai have reportedly impacted daily life and small businesses, particularly in the food service sector. Industry observers note that alternatives like biofuel-based systems could help address such challenges if adopted at scale.

Speaking at the launch, SSK Bharat Director Kartik Rawal described the product as part of a broader mission to achieve energy self-reliance. He stated that widespread adoption of indigenous biofuel solutions could reduce India’s dependence on imported fuels and contribute to long-term economic and environmental goals.

In addition to the product rollout, the company announced dealership and franchise opportunities, inviting entrepreneurs to participate in expanding the distribution network. Further details are available on the company’s official website. www.sskbharat.com info@sskbharat.com

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