By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Sejal News NetworkSejal News NetworkSejal News Network
Notification Show More
Font ResizerAa
  • Latest News
  • Business
  • City News
  • Technology
  • Entertainment
  • Sports
  • Crime
  • Political
  • World
Reading: ‘Tested Like Samsonite’ – Breaking Barriers, Reshaping the Boundaries of Resilience & Innovation
Share
Font ResizerAa
Sejal News NetworkSejal News Network
  • Latest News
  • Business
  • City News
  • Technology
  • Entertainment
  • Sports
  • Crime
  • Political
  • World
Search
  • Latest News
  • Business
  • City News
  • Technology
  • Entertainment
  • Sports
  • Crime
  • Political
  • World
Have an existing account? Sign In
Follow US
Sejal News Network > News > Press Release > ‘Tested Like Samsonite’ – Breaking Barriers, Reshaping the Boundaries of Resilience & Innovation
Press Release

‘Tested Like Samsonite’ – Breaking Barriers, Reshaping the Boundaries of Resilience & Innovation

Last updated: February 23, 2024 11:15 am
Published: February 23, 2024
Share
SHARE

Samsonite, the global leader in travel solutions, proudly presents an awe-inspiring campaign, Tested Like Samsonite’, showcasing a century-long legacy of excellence. Transcending the horizons of resilience and endurance, Samsonite sets on a journey to redefine strength and durability featuring an exceptional lineup of influential personalities testing the brands latest products.

Tested like Samsonite campaign featuring Sania Mirza

Samsonite, a stalwart in the travel industry for 113 years, introduces the Tested Like Samsonite campaign as a testimonial to individuals who symbolize immense strength and valor in the face of adversities. Highlighting similarities between the resilient journey of each individual and the durability of Samsonites diverse range of products, the campaign goes beyond conventional product testing.

Ms. Anushree Tainwala, Executive Director – Marketing, emphasizes, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. Tested Like Samsonite is a celebration of resilience and quality. Our carefully crafted marketing campaign captures the very essence of the Samsonite – resilience and perseverance. This campaign highlights our strong commitment to excellence. Our ultimate goal is to ignite inspiration in our audience by showcasing the enduring spirit of each Samson creation.”

As part of the Tested Like Samsonite campaign, the latest video features tennis legend, Sania Mirza, who demonstrates the impact resistance of the Proxis series. A visual spectacle unfolds as Sania Mirza serves powerful smashes against the Proxis luggage pinned to a target wall. Showcasing the intensity of a tennis court, the 1-min adrenaline-pumping video captures the force of her hits, with the speed gun readings escalating, and she finally runs out of balls. Examining her resilient opponent, Sania Mirza claims, “This Samsonite is indeed a tough opponent!” The video reiterates the fact – the incredibly strong built and light Roxkin™ material, enables Samsonite products to withstand high-energy impacts, effortlessly.

This campaign marks a groundbreaking moment for the brand by assembling an exceptional lineup that includes not only sports and fitness icons but also renowned figures from the culinary and business realms. The ensemble, comprising Karun Chandhok, Milind Soman, Sania Mirza, Chef Garima Arora, Vidyut Jammwal, and Ghazal Alagh, reflects the brands commitment to embracing a spectrum of talents and achievements.

The campaign unfolds in a compelling 6-part video series, where each influencer subjects Samsonites iconic luggage to tests mirroring the challenges, they have overcome in their own journeys. The video campaign will feature across digital platforms, outdoor spaces, and social media networks, showcasing stories of resilience and strength portrayed by influential icons.

Link to the video featuring Sania Mirza – www.instagram.com/p/C2pRJGpooB9

Campaign Details

Brand: Samsonite

Campaign Name: #TestedLikeSamsonite

Original campaign

Agency: Lowe Lintas

Production House: Flying pigs

Director: Bharat Sikka

For Social media influencer campaign

Agency: Social Beat

Production House: Magix Engage

Director: Chinmay Deshpande

​

📰 Latest from Sejal News Network

  • From Dormant to Dominant – Aged Arena’s 2013 Instagram Accounts Fuel Explosive Growth
  • TikTok Back in India? Website Becomes Accessible, Memes Flood Social Media
  • Dream11 Ends Real-Money Contests; Indians Share Strong Reactions

Published by Sejal News Network

Written by

Share This Article
Facebook Email Print

Follow US

Find US on Social Medias
FacebookLike
XFollow
InstagramFollow
Popular News
Since Friday, the combined market value of the firms tracked by the MSCI Global Financials Index and the MSCI EM Financials Index has decreased by nearly $465 billion. As investors reduced their exposure to lenders from New York to Japan in the wake of Silicon Valley Bank's failure, the market value of global financial equities fell by $465 billion in only two days. The MSCI Asia Pacific Financials Index fell as much as 2.7% today, reaching its lowest level since November 29 as losses escalated. In Japan, Mitsubishi UFJ Financial Group Inc. dropped as much as 8.3%, Hana Financial Group Inc. dropped 4.7%, and ANZ Group Holdings Ltd. lost 2.8%. There are worries that financial institutions' investments in bonds and other securities may have an impact on the anxiety brought on by the SVB. As a result of predictions that the Federal Reserve will delay hiking rates owing to the turbulence in the banking sector, Treasury yields fell on Monday. Investors cut exposure to lenders in the wake of Silicon Valley Bank's collapse. (File) As investors reduced their exposure to lenders from New York to Japan in the wake of Silicon Valley Bank's failure, the market value of global financial equities fell by $465 billion in only two days. The MSCI Asia Pacific Financials Index fell as much as 2.7% today, reaching its lowest level since November 29 as losses escalated. In Japan, Mitsubishi UFJ Financial Group Inc. dropped as much as 8.3%, Hana Financial Group Ltd. of South Korea dropped 4.7%, and ANZ Group Holdings Ltd. of Australia dropped 2.8%. There are worries that financial institutions' investments in bonds and other securities may have an impact on the anxiety brought on by the SVB. As a result of predictions that the Federal Reserve will delay hiking rates owing to the turbulence in the banking sector, Treasury yields fell on Monday. "The financial markets are walking on eggshells," John Woods, Credit Suisse Group AG's chief investment officer for Asia-Pacific, said in an interview with Bloomberg Television. "We must know with certainty what effect this is likely to have on the larger market. My impression is that the Fed will probably take a break since, in my opinion, the liquidity risk is the main factor at play." Since Friday, the combined market value of the firms tracked by the MSCI Global Financials Index and the MSCI EM Financials Index has decreased by nearly $465 billion. While the KBW Regional Banking Index fell 7.7% on Monday, the biggest drop since June 2020, US regional banks were among the worst hit. Given their strong deposits, asset mix, and liquidity, major northern Asian banks generally have "little danger of the rapid run on deposits that crushed Silicon Valley Bank," according to a note by Bloomberg Intelligence analyst Francis Chan. Micro lenders may carry credit and liquidity concerns that are readily missed. According to statistics on over 130 Asia Pacific lenders with more than $5 billion in assets compiled by Bloomberg, Japanese banks consistently rank among the highest unrealized loss-to-equity ratios in the region. Among those having unrealized loss-to-equity ratios of at least 9% are Jimoto Holdings Ltd., Tsukuba Bank Ltd., and Fukushima Bank Ltd. Each of the three, with market values under $150 million, has decreased more than 10% in just three days. Since December, Japanese financial equities have increased on hints that the country's central bank is shifting away from ultra-loose monetary policy and towards tightening. Post a comment "I'm selling banks and insurers today," said Taku Ito, chief fund manager at Nissay Asset Management Corp. "No doubt it's a defeat but I think a lot of fund managers are also doing the same because bank shares had been rising and a lot of growth managers have been increasing bank shares." Read More :- https://worldthirdeye.com/health-tips-for-todays-generation/
LatestWorld

Global Financial Stocks Lose $465 Billion In 2 Days On SVB Impact Worry

Saurabh Tamhane
Saurabh Tamhane
March 2, 2024
Biesse Wins Impresa Awards 2024 in “Innovation and Industry 4.0” Category
Halonix Lights Up Krishna Park Extension Metro Station of Delhi
Double Reason to Celebrate – RIA Advisory is a Great Place to Work and Also One of India’s Best Workplaces for Women
Storable Expands its Footprint in India to Support Ambitious Growth Plans

About US

Sejal News Network: Your premier source for trending business news, breaking updates, and expert insights on market trends and developments. contact@sejalnewsnetwork.in
Categories
  • Latest News
  • Business
  • City News
  • Technology
  • Entertainment
  • Sports
  • Crime
  • Political
  • World
Quick Links
  • About
  • Disclaimer
  • Terms & Conditions
  • Contact
  • Staff Directory
  • Privacy Policy
  • Corrections Policy
  • Editorial Policy
  • Fact-Checking Policy
  • Ownership & Funding
  • Sitemap
  • Rss Feed
© Sejal News Network. Sejal Media And Network. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?